Buying on their terms
Approved accounts order, reorder, and request quotes online, 24/7, without waiting on a rep or a return call.
Solution 07 · Customers want to self-serve
Your customers want to buy without picking up the phone.
They order everything else online, on their own time. From you, they still have to call a rep, wait for a callback, and hope someone keys it in. Every time that friction shows up, a competitor who made buying easy looks a little better. Digitizing how they order isn't just convenience — it's cost, efficiency, retention, and an edge.
The solution at a glance01 02 03
Serve customers the way they want — when they want.
Less manual work for your team
Routine and repeat orders stop consuming rep hours, so your people spend time where a person actually changes the deal.
A reason to stay
The easiest supplier to do business with keeps the account. A digital experience is a retention tool, not just an ordering one.
What is actually going on
If this sounds familiar, it's because buying habits changed and manufacturing ordering didn't:
The easiest company to buy from usually wins the reorder — not the cheapest.
Industrial buyers bring the same fast, self-directed habits they use everywhere else into the working day. When the only path to a repeat order is a call or email, that order competes with a supplier who removed the extra step.
The shift is quiet. A standing account tries another source because ordering is simpler. A distributor consolidates routine purchases onto the supplier that is easiest to use. There is rarely a dramatic goodbye — the order frequency just starts moving.
The accounts most exposed are often your best ones: frequent, repeat, predictable buyers. They need the least selling, yet the tenth identical order is exactly where a busy rep has the least time to respond.
From friction to advantage
Make buying easier. Make the whole account stronger.
The experience
A buying experience that feels modern.
Approved buyers get a self-serve storefront with their contracted pricing, reorder history, and quote requests they can start themselves. They see what is available to them and act when their operation needs it.
The advantage: a better customer experience and a supplier that is easy to do business with.
The efficiency
Lower cost of sales, higher efficiency.
Routine and repeat orders move off reps' plates. The cost of handling each order falls, while the sales team gets its hours back for conversations where judgment, trust, and technical knowledge matter.
The advantage: lower operating cost and more sales capacity without asking the team to work longer.
The retention
Retention you can feel.
The easiest supplier keeps the account. When regular buyers can reorder on their own time, check the right pricing, and avoid another round of calls, they have fewer reasons to test a competitor.
The advantage: better service for the accounts that buy most often, with less room for quiet drift.
The edge
A competitive edge, not just a convenience.
Many manufacturers still make buyers call. Being the one who does not is a real difference: serve the customer the way they want, when they want, and let the buying experience become part of why they choose you.
The advantage: an easier path to every routine order, before that expectation becomes ordinary.
The change isn't optional — it's already happening.
Digital B2B buying is becoming the default expectation. Manufacturers who digitize the ordering experience now can turn that rising expectation into an advantage while others are still taking routine orders by phone.
This solution is Online Sales.
eRevenu builds and runs the B2B online sales channel for you — the storefront, approved accounts, pricing, and order management — configured around how your customers actually buy.
See the Online Sales channel →Give your customers the experience they already expect.
A short conversation, then a plan to digitize how your customers order — built and run for you.