Define your ICP
We define the ideal customer with you: the firmographics and signals that actually predict a deal, not a job title.
You already have the list — the thirty or fifty accounts that would change the year. The list is usually right. What’s missing is the machinery to work every account, and every person inside it, for the months these deals actually take. We build that machinery and run it.
Pick the closest one.
Your reps are not failing to get in. They are getting in once, hearing nothing, and moving on.
Every manufacturer has the list. Thirty, fifty, two hundred accounts that would transform the year if they opened. The list is usually correct. What is missing is the machinery to work it for the length of time these accounts actually take.
Large accounts do not open on the fourth touch, and they rarely open through one person. There is an engineer who specifies, a buyer who negotiates, and an operations lead who has to live with the change, and a rep working alone reaches one of the three.
So the list gets worked hard for a month, produces nothing visible, and quietly goes back in the drawer. Not because it was wrong. Because nothing was carrying it between the rep's good weeks.
A named list without a system is a wish list. Getting in is a coverage and cadence problem, not a talent problem, and it is the one your reps have the least time to solve.
We define the ideal customer with you: the firmographics and signals that actually predict a deal, not a job title.
Every company that fits, counted — so the target list is chosen against the full picture, not the accounts you happen to remember.
You name the accounts that matter, plus the ones your market map says you missed. That agreed list is what we work.
We define the ideal customer, size the market that fits it, then choose the accounts against the full picture rather than the ones easiest to recall.
A named account opens through people, plural: the engineer who specifies, the buyer who negotiates, and the operations lead who has to live with the change. We map all three per account and reach each of them.
We build the go-to-market strategy and the infrastructure to execute it, then run it in your voice — so the cadence continues through a busy quarter without a rep having to sustain it.
Volume is the wrong scoreboard here. What matters is how many of the accounts you chose have a live conversation inside them, and how deep into each committee that conversation reaches.
Named Accounts is measured by penetration, not volume. Ten conversations inside the right ten companies beats two hundred replies from anywhere else.
Your targets are set from your own named list during the Go-to-Market Assessment and reported by account from the first month.
We create and deliver the qualified conversation into the right room. We do not close it, and we never report on your close rate as though it were our result. The deal is your team's. eRevenu creates and delivers the qualified conversation into the right room; your sales team works it and closes.
Named Accounts sits above Inbound deliberately. Inbound teaches you what the market responds to. Spending that knowledge on the accounts you actually chose is what this layer is for.
A short conversation, then a Go-to-Market Assessment that turns your target list into a mapped, worked plan — every account, every buyer, one cadence.