Be found for the problem, not just your name
Rank and advertise against the specifications buyers actually search, not your company name they don’t know yet.
Right now, an engineer with a specification is searching for what you make. If you’re not in front of them, a competitor is — and you’re paying for that demand anyway, in the form of their growth. Inbound makes sure the buyers already looking find you first.
Averages across the clients we've worked with. Your figures are set against your own baseline.
Someone specified a part like yours this week. They did not call you, because they never found you.
Industrial buyers research the same way everyone else does. An engineer with a specification opens a search, reads three or four suppliers, and shortlists before a single phone call is made.
Most manufacturer websites are built to describe the company rather than answer the specification. They rank for the company name, which only helps buyers who already know it, and lose the buyer who searched for the problem.
This is the shortest path to a conversation in the whole system, because the buyer arrived already qualified by their own intent. It is also the only layer where speed of response changes the outcome by itself.
The demand exists whether you capture it or not. Today you are paying for that demand anyway: in the form of a competitor's growth.
Rank and advertise against the specifications buyers actually search, not your company name they don’t know yet.
An inquiry is qualified and routed to the right rep fast enough to matter — speed of response changes this outcome by itself.
Reported on cost per qualified opportunity — what it costs to produce one conversation worth having, not impressions.
The buyer has already qualified the need by searching. The value is in getting that warm inquiry to the right person while the decision is still open.
Traffic is not the outcome. Inbound is judged by the qualified opportunities it creates and delivers to your team.
Inbound is the first layer with media cost attached, so it is reported against cost from the first month.
Your targets are set from your own numbers during the Go-to-Market Assessment and reported against cost from the first month.
Inbound catches who comes looking. It does not choose who you sell to, a competitor's best account will never arrive through a search ad. Choosing is the layer above. eRevenu catches and delivers the qualified inbound conversation; your sales team works it and closes.
We do not run a dollar of media until Core and Coverage are live. Catching new demand while old demand sits unworked is the fastest way to spend a budget and feel nothing.
A short conversation, then a Go-to-Market Assessment that shows what your market is searching for — and how much of it is going to competitors today.