Source your total market
Every company that could buy what you make — counted, filtered by size, geography, and fit.
You know your customers. You can’t say how many companies like them exist, how many have heard of you, or who’s in market right now. We map the whole thing — then put you in front of it.
You are not short on leads. You are short on a denominator. Without one, every spend decision you make is a guess dressed up as a strategy.
Every company that could buy what you make — counted, filtered by size, geography, and fit.
Not a one-off list. Your market imports into the eRevenu Portal with the right people named and the data kept current.
See which accounts are aware of you, which are in market, and which are showing intent to buy.
You cannot cover a market you have never written down.
Ask most manufacturers who their customers are and you get a good answer. Ask how many companies in the country match that description and the room goes quiet.
Without that number there is no such thing as coverage. There is only activity: trade shows attended, emails sent, quotes returned: with nothing to measure it against. Growth becomes a feeling rather than a percentage.
It also means the same fifty names get worked over and over, because they are the ones anybody can remember, while the market that has never heard of you stays theoretical.
Knowing the market is step one. The Portal lights up which accounts are aware of you, in market, and showing intent — so your team never starts cold.
We put your message and offer in front of the whole market, not the handful you already know. eRevenu opens and works the reach; your sales team works the warm ones and closes.
Coverage is the one number this layer exists to produce. Everything else supports it.
Your targets are set from your own numbers during the Go-to-Market Assessment and reported in the eRevenu Portal.
This layer builds and maintains the asset. It does not run campaigns against it, that is Inbound and Named Accounts, and they are far more effective once this exists.
A short conversation, then a Go-to-Market Assessment that counts your market for the first time and shows you exactly how much of it you’re missing.