Build your system

Specify it the way
you would spec a machine.

Pick the layers you want and a live specification sheet fills in beside you. It is a spec, not a quote.

Configure your solution to get what you need.

Tell us about your business, pick the layers that fit, and we will turn it into a specification a Go-to-Market Partner can price. Takes two minutes.

Your business · sets the head of the sheet
Layers · pick any combination
GTM-ASM-00Go-to-Market AssessmentYour market drawn before anything is built · included in every build
Overlay · fits alongside any layer
What each layer reaches
YouTAMBeyond
Your own customers
The known market
Buyers in motion
Any account, chosen
Beyond your TAM
This build reaches the customers and quotes already in your building.

System Specification

Not a quote · no pricing committed
Reference
GTM-10000-6103
CompanyNot stated
CategoryContract manufacturing
Revenue band$10M – $25M
Sales team1 – 3 reps
Monthly budget, including media$10,000 – $20,000
Included with every build
PLT-PTRGo-to-Market PartnerNamed account owner, one per engagementIncluded
PLT-PORThe eRevenu PortalLeads, conversations, campaigns and reporting in one placeIncluded
PLT-ENGAI Growth EngineResearch, enrichment, personalization and follow-up under every layerIncluded
PLT-BLDSetup, Build & LaunchThe 30–40 day deployment that gets everything liveIncluded
Base plate
GTM-ASM-00Go-to-Market AssessmentYour market drawn before anything is builtRequired
Layers specified
GTM-COR-01Go-to-Market CoreOrder-gap detection and reactivation · Quote pipeline and follow-up cadence · Website and landing pages · Forms, email, web chat, opportunity managementSpecified
GTM-CVG-02Market CoverageThe companies you should knowNot specified
GTM-INB-03InboundThe buyers searching right nowNot specified
GTM-NAM-04Named AccountsThe accounts you wantNot specified
GTM-EXP-05Market ExpansionThe markets you have not enteredNot specified
Overlay
GTM-ORD-OVOnline OrderingReorders, configured quotes and contracted pricing, without a phone callNot specified
ConfigurationASSESSMENT + CORE
Market reachEXISTING CUSTOMERS
This sheet commits nothing. Reach is directional. Your real market and coverage are produced in the Go-to-Market Assessment, from your own numbers, and pricing is set against the corrected specification.
What happens after you send it

A specification is where the conversation starts, not where it ends.

Nothing you choose here is binding, and nothing gets built from it directly. It tells your Go-to-Market Partner what you think you need, and the Assessment tells both of you whether that is right.

Step 01

A conversation

Thirty minutes with a Go-to-Market Partner, with your specification already in front of them.

Step 02

The Assessment

We draw your market: accounts counted, coverage established, recoverable opportunity sized. No access to your systems needed.

Step 03

The specification gets corrected

Often downward. If the Assessment says a different combination would deliver faster, that is what we will tell you.

Step 04

Scope and pricing

Priced against the corrected specification, with the layers you are not activating yet sequenced for later.

Send it to a Partner.

Your specification arrives with the conversation, so the first thirty minutes are about your market rather than about us.

Talk to a Partner