Solution 01 · Customers who stopped ordering

"Our best customers quietly stopped ordering."

You didn’t lose them in a blow-up. They just… stopped. And nobody noticed until the quarter came in light. The revenue is still reachable — it’s sitting in your own database right now.

What's actually going on

If this sounds familiar, it’s because it’s almost universal:

A lapsed customer is the only prospect who has already said yes to you once.

Your accounting system knows exactly who used to order every six weeks and stopped. Nobody reads it that way, because reading it that way is a job and the job belongs to no one.

Meanwhile the sales team spends its week on new names: harder buyers, longer cycles, no history, because new names feel like progress and a quiet customer feels like a closed chapter.

It usually isn't closed. Most lapsed manufacturing accounts left over a delivery, a price change, a person who moved on, or nothing at all. They are reachable, they know your product, and they cost nothing to find.

The dormant revenue calculator

How much of your growth is sitting in lapsed accounts?

Push the numbers around. These are your figures — nothing here is stored or sent anywhere.

Do you know why customers who used to buy stopped?
Does anyone own reactivating lapsed accounts today?
1,200
30%
$18,000
Not set
Using 25% — the industry average for warm, existing-relationship conversations. Set your own if you know it.
Dormant accounts in your database360
Revenue those accounts used to represent$6,480,000
Recoverable this year$1,620,000

This is growth you already earned once — and right now, none of it is in your forecast.

eRevenu surfaces and reopens these accounts. Your sales team closes them. Figures are illustrative and driven entirely by your inputs.
What runs at Core

How we reactivate them.

01

Order-gap detection

Every account scored against its own ordering rhythm. When the gap opens past normal, the account surfaces: automatically, not when someone remembers.

02

Reactivation sequences

Multi-touch outreach written for a customer who already knows you. Different message, different tone, far higher reply rate than cold.

03

A call list your reps will actually use

Ranked by past value and gap length, in the Portal, with the history attached. Not a spreadsheet nobody opens.

04

The record, kept

Every contact, reply, and reorder logged against the account, so the next gap gets caught in weeks instead of a year.

What you would see in the first 90 days

Completed work, not promises.

These are activity measures. They are verifiable on delivery and they do not depend on anyone else doing their job, which is exactly why we report them.

Dormant accounts surfaced and rankedIdentified from your own order history and ranked
Accounts contacted and re-engagedWorked through a sequence built for a returning customer
Replies routed to your teamLive responses handed to your team with the history attached
Quote requests generatedReorder or quote conversations opened

Your targets are set from your own numbers during the Go-to-Market Assessment and reported in the eRevenu Portal.

What this does not do

It does not close the reorder. We surface the account, make contact, and hand your rep a warm conversation with the full history. The relationship and the close stay with your team, where they belong.

Start reactivating your dormant customers.

A short conversation, then a Go-to-Market Assessment that pulls the lapsed accounts out of your own data and puts a number on what’s recoverable.

Talk to a Partner